Great interview with Gary Haase from ServiceMeasure.com.
Looking at service in your business is crucial, we can never get clear reading on our own business, forest for the trees type issue. Gary’s company performs service audits world wide.
We welcome your feedback and questions below!
Psyched to have Tony Aiazzi on from ChouxBox.com to explain his history in the industry, his growth into the Tech Sector and his other exciting platforms that he’s offering to the world.
Plus we’ve worked out an amazing offer available through this special link only…
We welcome feedback/comments below, thanks for listening…talk soon!
Hello folks, I’m here to challenge you today…
What might be the last creative marketing piece you crafted for your
restaurant or food-service group?
And I’m not talking about the standard run-of-the-mill snoring old copy or old outdated idea…
I’m talking something uber creative, different, super fun and eye opening?? Maybe social media driven, but something that gets people talking?
I know time is tight, and marketing sometimes fall by the wayside, but I believe that every restaurant or needs to take advantage of these opportunities around the clock.
One small thing that I’ve started doing, that’s very basic but a little neat surprise is including mini gift cards with all my vendor payments. Whenever I send a check to a company that I do business with, I include a $10 gift card for whoever opens up the envelope. It may not be much but I think if we remind ourselves that vendors support us every day and we reward them in a small way, they’ll start to talk about us that we are nice folks, Sending along little gifts is a small step to taking a different angle to your marketing strategy.
What kind of different ways could you be unique?
I saw a show where at an off premise sampling, all the spoons used were gold, the host offered that any guest who came to the restaurant in the next 24 hours could turn in the spoon for a Complimentary Appetizer…I liked that, simple and fun.
Creative use of a hashtag on social media, a little bonus in your email blast (with a short deadline), and even using location based apps to create a Summer Time “Treasure Hunt” can be ways to spread buzz about your brand. Get people talking! Get OUT of the traditional, as Seth Godin says…
Being in the DC Metropolitan area, there are no shortage of ethnic grocery stores. There are Korean, Spanish/Latino, Ethiopian, etc… In our suburb of Maryland, there are several that are the Spanish variety, serving the abundant Latino community of Rockville, Silver Spring and DC. Obviously they are marketed heavily on local Spanish radio stations and TV channels to reach the target audience. Funny enough there are more and more Americans discovering the benefits of shopping at these types of stores…better prices, fresher product and food ready to go!
If you picture these stores they can be quite differnt from the “regular” American groceries… Continue reading
There’s so many facets to your guest restaurant experience inside your place of business, from what they see, to what they hear, to what they smell…
I was approached sometime ago by restaurant sanitizing bathroom service. I hesitated at first, but when I got the full presentation and saw what they did, I was pretty impressed. Now performance/offerings will vary from company to company, but I’m sure that any company in this space will do similar things… Here’s a mine did… Continue reading
So as I compose this post, I’m sitting in my car stuck in holiday traffic in the garage.
As most people know me I’m a serious technology addict, and I wanted to post up what technology has allowed me to do in my years the restaurant business.
Stuck in Mall Parking Lot Traffic = Voice Dictated Blog Posts!
I’m doing this post on my iPhone with my voice only, because I have time to kill while I’m waiting for this ridiculous traffic to dissipate.
I HATE wasted time, so I feel better that I’m getting something accomplished now…
<——– Just to prove to you that I’m not crazy, there’s a picture what I’m sitting in
One might ask me, what types of technology are we talking about?
Behold my first uploaded “Screencast”…please be gentle, but the content inside is I hope valuable to you.
A Customer Relationship Manager or “CRM” is used in Sales Organizations to keep track of sales opportunities, your contacts and to keep you top of mind when it comes to the products or services you represent.
Take a walk with me through a CRM Continue reading
We work hard for the money. Restaurants are never easy cash producers.
I’m not “that guy”…the one who negotiates a cup of coffee, getting my yard cut by a pimply faced High School kid, or bargaining at the local lemonade stand.
I assume a lot that people understand these old school phrases.
This quote (Your network is your net worth) has been around a long time. Rather than give you all that history, let’s discuss what it really means to you , the restaurant owner.
The way I run my restaurant is this…
My food, service and environment should be the best I can make it, and that will bring people initially…the extra layer that I see as super important is creating an environment of connectedness, of community..a place that people meet and feel better when they leave. Being a connected person has been a choice, and your network of individuals and companies makes the people in your circle look to you for advice, information and a connection perhaps to help them solve a problem.
As a good friend taught me, what is the first thing that two people whom you connect will do? They will inevitably comment to each other about what a great guy or gal you are, and appreciate your connecting the two of them.. how cool is that!? Now certainly that could be an “ego” play, but for me it’s much more than that…you’re now admired a bit, looked at as a person of influence, and your connections will grow much further than just the two of them…they’ll tell two friends and so on…
Your network of people should include… Continue reading